RTD coffee in Morocco, much like RTD tea, has experienced dynamic growth in 2024, driven by its status as a nascent category. With consumer awareness gradually increasing, RTD coffee has become a small but rapidly expanding product area within soft drinks in Morocco. Its growth is attributed to the combination of rising demand for convenient coffee options and the category's appeal as a refreshing alternative to hot beverages during warmer months.
Euromonitor International's RTD Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
RTD COFFEE IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rapid growth from a niche base
Climatic influence on consumer preferences
Starbucks’ dominance and flavour innovations
PROSPECTS AND OPPORTUNITIES
Dynamic growth with market expansion
Local players poised to enter the market
Enhanced product range and visibility
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024