Off-trade volume sales of RTD coffee are set to record a slight decline in 2023. While increased opportunities to leave the home due to the containment of the pandemic drove sales, the summer heat dragged down sales. In 2023, Japan experienced an extremely hot summer, recording temperatures over 35°C almost every day. In moderate heat, there is demand for RTD coffee for on-the-go consumption, but in extreme heat, bottled water, RTD tea, and sports drinks are usually preferred for hydration. Faci...
Euromonitor International's RTD Coffee in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Japan
Euromonitor International
November 2023
List Of Contents And Tables
RTD COFFEE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Extremely hot summer and price increases push down off-trade volume sales
Line-up of products under coffee shop brands expands to provide authentic experiences at home
New product development continues to expand the consumer base
PROSPECTS AND OPPORTUNITIES
RTD coffee faces struggles with vending sales in the workplace due to the continuation of working from home
Price increases likely to put a dent in purchases by heavy users
Players will need to attract younger consumers
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023