Similar to a number of other soft drinks categories, RTD coffee in Hungary saw a heavy decline in off-trade volume sales in 2023, fostered by price hikes in the second half of the review period. Amid a highly inflationary climate, strong pressure on consumer purchasing power was the main reason for the strong drop in demand, not least for relatively expensive, non-essential products like RTD coffee. Following the difficult year in 2023, RTD coffee bounced back to see positive off-trade volume gr...
Euromonitor International's RTD Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Hungary
Euromonitor International
November 2024
List Of Contents And Tables
RTD COFFEE IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slower unit price growth, low per capita consumption, innovation and price promotions boost demand
Premium image of RTD coffee and smaller price difference with private label spur a preference for brands
Hell Energy Magyarország continues to invest to consolidate its leadership of RTD coffee
PROSPECTS AND OPPORTUNITIES
Bright outlook for a fast-developing category
Innovations covering products and packaging to pique the interest of existing and new consumers
Premiumisation trend to add dynamism to RTD coffee
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024