Despite its low base and strong initial development, RTD coffee experienced a slowdown in growth, even a slight decline in 2023, due to price hikes implemented in 2022 and 2023. Financial instability prompted consumers to reduce expenses on non-essential items or seek alternative options.
Euromonitor International's RTD Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Hungary
Euromonitor International
December 2023
List Of Contents And Tables
RTD COFFEE IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price hikes slow down growth
Focus on ingredient composition and healthier choices
New launches and strong brand presence drive success
PROSPECTS AND OPPORTUNITIES
RTD coffee poised for rebound and long-term growth
Private label growth slows, but remains relevant
Premiumisation takes centre stage
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023