RTD coffee in Hong Kong has made a strong recovery, fuelled by the return of full-time workers in need of an energy boost and relatively attractive pricing via off-trade. Many local office workers are increasingly finding on-trade coffee prices unreasonable, making RTD coffee a more economical alternative, often at nearly half the cost. As the prices of everyday items rise, consumers are increasingly swayed by value discounts, often choosing the best deals or new products that provide unique exp...
Euromonitor International's RTD Coffee in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Hong Kong, China
Euromonitor International
November 2024
List Of Contents And Tables
RTD COFFEE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
New product development in RTD coffee to attract consumer spending
Packaging changes help to generate volume sales
Functional coffee emerges as innovative product development
PROSPECTS AND OPPORTUNITIES
Increasing competition as on-trade players continue to diversify into RTD coffee
Sparkling cold brew coffee emerges as a niche
Japanese RTD coffee brands to increase competition
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024