RTD coffee in Hong Kong regained growth momentum in 2023 to fully recover in off-trade volume terms to pre-pandemic levels. Its performance was driven by several key factors that aligned with changing consumer behaviour and economic conditions. With the lifting of COVID-19 restrictions, the return of office workers resulted in greater demand for an energy boost, particularly in the morning and afternoon. Local office workers commonly purchase a cup of coffee to kickstart their busy working day,...
Euromonitor International's RTD Coffee in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
RTD Coffee in Hong Kong, China
Euromonitor International
April 2024
List Of Contents And Tables
RTD COFFEE IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Capitalising on energy needs and affordability amid economic conditions
Plastic bottles gain traction but could be challenged by sustainability concerns
RTD coffee adapts to changing consumer preferences and channel dynamics
PROSPECTS AND OPPORTUNITIES
RTD coffee goes premium amid threat from on-trade channel
Understanding future potential by evaluating threat from neighbouring cities and tourist destinations
Evolving consumer preferences and the rise of sweetened RTD coffee
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023