RTD coffee is a small, yet stable category in Guatemala which continues to witness steady retail volume growth in 2024. The appeal of RTD coffee continues to be hampered by the strong cultural preference for hot coffee, which is by far the most popular product type in the local hot drinks category. Volume growth potential is further constrained by limited distribution, comparatively high prices and a lack of investment in marketing activities.
Euromonitor International's RTD Coffee in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Guatemala
Euromonitor International
January 2025
List Of Contents And Tables
RTD COFFEE IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD coffee impacted by the strong cultural preference for hot coffee
Limited product offer in the retail channel
Broad presence of coffee shops limits development of RTD coffee
PROSPECTS AND OPPORTUNITIES
Local brands seek to carve out a space in RTD coffee
Cold brew is an expanding niche concept
Introduction of products with functional properties and nutritional benefits
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024