RTD coffee has experienced steady growth in volume sales in Georgia in 2024, albeit from a small base. The category’s expansion is supported by a growing interest in cold coffee beverages. However, the overall assortment remains relatively narrow, and RTD coffee is not widely accessible in retail outlets. In contrast, on-trade channels have played a significant role in popularising cold coffee consumption, offering an extensive range of cold coffee drinks. Retail efforts have also contributed, w...
Euromonitor International's RTD Coffee in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Georgia
Euromonitor International
January 2025
List Of Contents And Tables
RTD COFFEE IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stable growth amid limited assortment and retail availability
Introduction of premium RTD coffee brands
On-trade competition hampers retail growth
PROSPECTS AND OPPORTUNITIES
Rising consumer awareness and tourism boost
Expansion in assortment and price competition
Persistent competition from on-trade channels
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024