RTD coffee is seeing a cross-category trend in France in 2024, with low off-trade volume growth balanced against higher value growth, with the latter driven by inflationary pressures and high prices. Indeed, it is noted that RTD coffee is becoming less popular due to the high costs of packaging, sugar, and the coffee itself pushing up unit prices. Added to which, RTD coffee faces direct competition from hot coffee and energy drinks, meaning many consumers are switching out of the category. Overa...
Euromonitor International's RTD Coffee in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in France
Euromonitor International
November 2024
List Of Contents And Tables
RTD COFFEE IN FRANCE
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD coffee struggles due to soaring prices in ingredients and packaging costs
Negligible on-trade presence further suppresses potential sales
Starbucks maintains its strong lead thanks to wide portfolio and well-known name
PROSPECTS AND OPPORTUNITIES
Volume sales expected to recover over the forecast period
New player investment could help to revitalise the category
Cold brew coffee options suffer from high unit prices
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024