In 2024, RTD coffee saw strong off-trade volume sales of 6%, making it the second fastest-growing category within soft drinks in Egypt after energy drinks. Even though the category is growing relatively from a low base, the product's popularity has increased in 2024, especially with the long and hot summer days the country has witnessed. The product sees its peak sales during summer, with forecourt retailers showing strong demand across neighbourhoods like New Cairo and Sheikh Zayed, especially...
Euromonitor International's RTD Coffee in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Egypt
Euromonitor International
November 2024
List Of Contents And Tables
RTD COFFEE IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD coffee records strong off-trade growth, bolstered by warm weather
Nestlé leads, offering popular flavours in its on-the-go collection
Prices continue to rise for RTD coffee as convenience drives demand
PROSPECTS AND OPPORTUNITIES
Growth is driven by promotional activities and convenience
Price points will increasingly limit the audience for RTD coffee
A variety of flavours and innovations are set to launch on the landscape
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024