Egypt is witnessing a growing coffee culture, which is having a knock-on impact on the appeal of RTD coffee. In 2023, RTD coffee sales have been buoyed by rising interest in these products among more affluent Egyptians, particularly younger urban professionals and students attending private universities. In addition to being relatively insulated from the spike in inflation that has eroded purchasing power among the wider population, these groups have shown increased appreciation for the convenie...
Euromonitor International's RTD Coffee in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Egypt
Euromonitor International
December 2023
List Of Contents And Tables
RTD COFFEE IN EGYPT
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade volume sales driven by more affluent consumers
Starbucks RTD coffee benefits from wider retail availability
Nescafé still the outright leader as Starbucks maintains position
PROSPECTS AND OPPORTUNITIES
Modest but stable growth in off-trade volume sales projected
High prices to curb demand for RTD coffee
Brands to drive sales with flavour expansion
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023