RTD Coffee in China

RTD Coffee in China

Despite a resurgence in sales in 2023 following the reopening of offline retailers, RTD coffee is projected to experience single-digit declines in off-trade volume and current value sales in 2024. Demand for RTD coffee has weakened as consumers shift towards healthier options or those with more functional benefits. These include beverages with lower or zero sugar and fat, clean labels (using as few as ingredients as possible), no additives, and health benefits such as reducing swelling and promo...

Euromonitor International's RTD Coffee in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.