RTD coffee in Chile continues to struggle in gaining broad acceptance, largely due to the distinct taste preferences of local consumers. Various major brands have tried to establish RTD coffee as an indulgent option, but with limited success, resulting in this category remaining a declining niche. Starbucks, for instance, introduced its signature Frappuccino to most supermarkets, yet its presence lasted for approximately four years. Similarly, Nestlé’s Nescafé Shakissimo was withdrawn from shelv...
Euromonitor International's RTD Coffee in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Chile
Euromonitor International
November 2024
List Of Contents And Tables
RTD COFFEE IN CHILE
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD coffee is declining niche as it struggles to align with Chileans’ preferences
Energy drinks outcompete RTD coffee in both availability and functionality
Low availability in mainstream channels and high price limit RTD coffee sales
PROSPECTS AND OPPORTUNITIES
More stable performance as RTD coffee will be supported by loyal niche of consumers
Flavour diversity and higher caffeine content could help RTD coffee reach a wider audience
Leveraging emerging functional trends to boost RTD coffee’s appeal
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024