OKF Cappuccino is the leading brand of RTD coffee in Chile, and while traditionally it was available in various mainstream retailers and pharmacies, this scenario has changed significantly in 2023. OKF Cappuccino, along with some minor brands, is no longer present in mainstream outlets, with distribution shifting to Asian specialty stores and select wholesale distributors catering for smaller retailers. The reduced presence of RTD coffee brands in mainstream points of sale has resulted in a furt...
Euromonitor International's RTD Coffee in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Chile
Euromonitor International
December 2023
List Of Contents And Tables
RTD COFFEE IN CHILE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for RTD coffee continues to decline, with some brands confined to speciality stores
Preference for high milk content and sweet products is negative driver for RTD coffee in Chile
Popularity of iced coffee in on-trade outlets does not support the channel’s demand for RTD options
PROSPECTS AND OPPORTUNITIES
Based on a loyal niche, RTD coffee is set to see improving demand later in forecast period
Extended range of flavours and caffeine content could help category reach a wider audience
Plant-based and functionality could help create demand from younger generations
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023