Despite a very low sales base and strong initial development, RTD coffee in Bulgaria witnessed good, but slower off-trade volume and current value growth in 2024. Moreover, the category remained negligible in on-trade terms at the end of the review period. Financial concerns prompted consumers to reduce their expenditure on or avoid non-essential items and seek alternatives to higher-priced offerings like RTD coffee. The continued expansion of specialist coffee shops offering freshly brewed coff...
Euromonitor International's RTD Coffee in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Bulgaria
Euromonitor International
November 2024
List Of Contents And Tables
RTD COFFEE IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD coffee struggles to take off amid high prices and on-trade competition
High seasonality limits consumption
RTD coffee suffers from a limited array of brands
PROSPECTS AND OPPORTUNITIES
Push-and-pull factors for RTD coffee in the forecast period
On-the-go lifestyles favour forecourt retailers
The potential for on-trend premiumisation remains in RTD coffee
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024