Throughout the pandemic, a notable shift in Brazilian consumer behaviour steered individuals towards retail outlets situated closer to their homes. This shift had its roots in both the regional lockdown mandates, and the prevalent apprehension about virus transmission through social contact. Notably, small local grocers emerged as the primary beneficiary of this trend, witnessing increased foot traffic, which also spilled over to benefit some convenience stores.
Euromonitor International's RTD Coffee in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Brazil
Euromonitor International
November 2023
List Of Contents And Tables
RTD COFFEE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Competition for shelf space, but a silver lining
Iced coffee to cool down a boiling world
Competition from energy drinks
PROSPECTS AND OPPORTUNITIES
Health and wellness trend paves the way for growth for RTD coffee
Seasonality remains one of the biggest opportunities for RTD coffee
Attention to pricing versus value proposition
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023