In the US, RTD coffee is characterised by multiple distinct segments, rather than a singular, unified category. The earliest entrants were sweetened, coffee shop-style beverages, with Starbucks Frappuccino leading this mature segment, and indeed expected to continue to lead overall RTD coffee in 2024. However, due to its high sugar content and saturation, this segment has been experiencing stagnancy and has a negative outlook. Nonetheless, overall RTD coffee is expected to continue to expand in...
Euromonitor International's RTD Coffee in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in the US
Euromonitor International
January 2025
List Of Contents And Tables
RTD COFFEE IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Different routes to growth through different offerings within RTD coffee
US consumers are experiencing increased stress and anxiety, and paradoxically turn to caffeine
Nitro coffee struggles for acceptance due to competition from similar drinks
PROSPECTS AND OPPORTUNITIES
Brands are likely to continue increasing caffeine levels in RTD coffee
Growing consumer interest in additional functional benefits
Could beanless coffee be a sustainable future for coffee?
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024