RTD Coffee in the US

RTD Coffee in the US


RTD coffee in the US can be thought of as multiple distinct segments, instead of a single unified category. The first products to enter the market were coffee shop-style beverages that were sweetened. Starbucks Frappuccino is the leading brand in this segment, and played a critical role in building sales of RTD coffee in the US. However, this segment is the most mature and high in sugar, and therefore growth has become stagnant, and it has a negative outlook. Nevertheless, the decline of this se...

Euromonitor International's RTD Coffee in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


RTD Coffee in the US
Euromonitor International
December 2023
List Of Contents And Tables
RTD COFFEE IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
Different product types within RTD coffee are at various stages of development
Ever higher levels of caffeine demanded by consumers
Iced, cold brew, and nitro all key to powering growth
PROSPECTS AND OPPORTUNITIES
Potential for regulation if caffeine levels become a concern
Exploration of benefits other than energy in RTD coffee
The rise of beanless coffee in the longer term?
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
SOFT DRINKS IN THE US
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in the US
DISCLAIMER
SOURCES
Summary 1 Research Sources

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