Pulses in Morocco

Pulses in Morocco


In 2024, total volume sales of pulses in Morocco grew by 5%, matching results seen in the previous year. Pulses cultivation in Morocco was facing a significant crisis, with many farmers abandoning pulse crops in favour of more profitable alternatives. Several factors contributed to the decline in local production, including the rising cost and scarcity of labour, ongoing water shortages due to persistent drought, and intense competition from cheap imported pulses, particularly from countries lik...

Euromonitor International's Pulses in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Beans, Other Pulses, Peas.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pulses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Pulses in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
PULSES IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Local producers migrate away from pulse crops to more profitable alternatives
Lentils remain affordable while being a common feature in consumers' meals
Climate change and drought impact local cultivation of pulses
PROSPECTS AND OPPORTUNITIES
Both affordability and traditional Moroccan cuisine is set to drive growth for pulses over the forecast period
Other pulses are set to continue recording strong growth
Changing lifestyles and demand for convenience may challenge sales over the forecast period
Summary 1 Major Processors of Pulses 2024
CATEGORY DATA
Table 1 Total Sales of Pulses by Category: Total Volume 2019-2024
Table 2 Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
Table 3 Retail Sales of Pulses by Category: Volume 2019-2024
Table 4 Retail Sales of Pulses by Category: % Volume Growth 2019-2024
Table 5 Retail Sales of Pulses by Category: Value 2019-2024
Table 6 Retail Sales of Pulses by Category: % Value Growth 2019-2024
Table 7 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2019-2024
Table 8 Forecast Total Sales of Pulses by Category: Total Volume 2024-2029
Table 9 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2024-2029
Table 10 Forecast Retail Sales of Pulses by Category: Volume 2024-2029
Table 11 Forecast Retail Sales of Pulses by Category: % Volume Growth 2024-2029
Table 12 Forecast Retail Sales of Pulses by Category: Value 2024-2029
Table 13 Forecast Retail Sales of Pulses by Category: % Value Growth 2024-2029
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 16 Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 18 Retail Sales of Fresh Food by Category: Value 2019-2024
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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