Despite strong competition from fresh fruits and vegetables, processed fruits/vegetables saw buoyant growth in volume terms in 2023, with foodservice driving this expansion. The influence of western-influenced dietary trends, such as the popularity of smoothies, particularly amongst younger consumers, led to a growing demand for fruits which are not typically available in the country, such as blueberries, raspberries or cherries. In addition, some fruits, such as peaches and lychees, have limite...
Euromonitor International's Processed Fruit and Vegetables in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Processed Fruit and Vegetables market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Processed Fruit and Vegetables in Vietnam
Euromonitor International
November 2023
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Processed fruit and vegetables gain popularity within foodservice
Dole retains lead in underdeveloped category, although government supports further investment in fruit and vegetable processing
Social media plays a key role in boosting sales, amid generally low levels of above-the-line marketing activity
PROSPECTS AND OPPORTUNITIES
Improved performance expected, thanks to growing demand for convenience and government investment
Manufacturers have potential to tap into healthy earing trend
Development of modern retail network will help to drive growth
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
STAPLE FOODS IN VIETNAM
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2018-2023
Table 14 Sales of Staple Foods by Category: Value 2018-2023
Table 15 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 16 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 18 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2018-2023
Table 20 Distribution of Staple Foods by Format: % Value 2018-2023
Table 21 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 22 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028