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Processed Fruit and Vegetables in Taiwan

Publisher Euromonitor International
Published Feb 11, 2026
Length 23 Pages
SKU # EP20883926

Description

Processed fruit and vegetables saw low value growth in Taiwan in 2025, however, this was at a slightly stronger rate of growth compared to the previous year. Meanwhile, volume returned to low positive growth following a previous negative slump. This indicates a stabilisation of consumption. However, it is also noted that the habit of stockpiling has been inherited from the pandemic era, which influences sales patterns in categories which offer shelf-stable and frozen/freezable products.

Euromonitor International's Processed Fruit and Vegetables in Taiwan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Processed Fruit and Vegetables in Taiwan
Euromonitor International
February 2026
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume growth returns to a positive performance for processed fruit and vegetables
INDUSTRY PERFORMANCE
High prices persist and manufacturers consider profit margins, as consumers seek healthier options
Brands promote healthy benefits of frozen fruit and vegetables
Convenient cooking kits with beginner-friendly features gain attention in Taiwan
WHAT’S NEXT?
Rising significance of frozen processed good in a changing climate in Taiwan
Advancements in freezing technology modernise processed produce
Omnichannel strategies set to combine traditional retail with online grocery shopping
COMPETITIVE LANDSCAPE
General Mills Taiwan benefits from strong reputation of Green Giant brand
McCain sees strongest growth due to its offer of frozen processed potatoes
CHANNELS
Supermarkets remain key outlets, thanks to offering wide ranges of shelf stable, chilled, and frozen products
Warehouse clubs grows from a low base, thanks to popularity of Costco
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN TAIWAN
EXECUTIVE SUMMARY
Stable demand for staple foods supports a positive performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Post-pandemic foodservice-retail split shaped by evolving consumer preferences and targeted on-trade offerings
Specialised occasion consumption, social media marketing, and health and wellness trends drive sales
Manufacturers offer a growing range of smaller pack sizes
WHAT’S NEXT?
Ongoing flat-positive volume growth supported by baseline demand, while a focus on locality will continue
Innovations to focus on new flavours, cross-category collaborations, and healthier options
Retail e-commerce to develop further in line with online marketing strategies
COMPETITIVE LANDSCAPE
Staple foods is an overall fragmented category, with strong competitive innovation
Calbee Taipei Co benefits from success of Frugra brand in breakfast cereals
CHANNELS
Distribution channels adapt to meet evolving consumer demands
Retail e-commerce sees strongest growth, aligned with omnichannel strategies and influencer marketing
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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