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Processed Fruit and Vegetables in Austria

Publisher Euromonitor International
Published Mar 05, 2026
Length 25 Pages
SKU # EP20964340

Description

Processed fruit and vegetables is seeing growth driven by the combination of the two key trends shaping demand across packaged food convenience and health. With busy modern consumers looking for ways to meet their nutritional needs with minimal time and effort, there is growing demand for products such as frozen fruit, which can be used for the quick preparation of smoothies.

Euromonitor International's Processed Fruit and Vegetables in Austria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Processed Fruit and Vegetables in Austria
Euromonitor International
March 2026
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
In line with key trends
INDUSTRY PERFORMANCE
Processed fruit and vegetables offers convenience
Frozen fruit benefits from healthy positioning
WHAT’S NEXT?
Health and convenience to drive growth
Fruit and vegetables in line with health and wellness trend
Sustainability rising in importance
COMPETITIVE LANDSCAPE
Iglo targets younger consumers
McCain Foods focuses on sustainability
CHANNELS
Supermarkets is the leading channel
Forecourt retailers sees notable growth
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN AUSTRIA
EXECUTIVE SUMMARY
Growth on back of ongoing demand for convenience
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Baked goods remains dominant, while breakfast cereals sees significant growth
Health and wellness an increasingly important influence on consumer demand
WHAT’S NEXT?
Positive outlook
Focus on health and sustainability
Evolving retail landscape
COMPETITIVE LANDSCAPE
Artisanal products and private label ranges play key role
CHANNELS
Supermarkets continues to evolve
Supermarket players play important role in growing presence of retail e-commerce
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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