Retail value sales of premium and luxury cars in Taiwan grew by 13% in 2024, reaching TWD 274 billion, up from TWD 241 billion in 2023. The demand for these high-end vehicles is closely tied to wealth, with sales performance heavily influenced by consumer confidence within a very affluent demographic. In 2024, Taiwan had over 2,900 ultra-high-net-worth individuals (UHNWIs), 69,000 high-net-worth individuals (HNWIs), and more than 588,500 affluent adults, who collectively account for the majority...
Euromonitor International's Premium and Luxury Cars in Taiwan report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Premium and Luxury Cars market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Premium and Luxury Cars in Taiwan
Euromonitor International
December 2024
List Of Contents And Tables
PREMIUM AND LUXURY CARS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales benefit from growing levels of high-net-worth individuals in Taiwan
Toyota Motor Corp takes the lead of the premium and luxury car landscape
New launches from premium players drive growth on the luxury car landscape
PROSPECTS AND OPPORTUNITIES
Car showrooms focus on exclusive, high-quality consumer service to drive sales
Electric vehicles continue to launch, supported by government initiatives
Personalisation and customisation add value to the premium and luxury car landscape
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2019-2024
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
LUXURY GOODS IN TAIWAN
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2019-2024
Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029