Premium and luxury cars in Japan is set to see a contraction of sales in retail current value terms in 2024. This, however, comes after a dynamic few years, with strong growth in 2022 returning sales to above the pre-COVID-19 (2019) level, and stellar growth seen in 2023, led by a record sales year for Lexus, in which it more than doubled its value sales in premium and luxury cars.
Euromonitor International's Premium and Luxury Cars in Japan report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Premium and Luxury Cars market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Premium and Luxury Cars in Japan
Euromonitor International
October 2024
List Of Contents And Tables
PREMIUM AND LUXURY CARS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
A more challenging year, but still up historically
The stand-out performance of Lexus propels it into the lead
Hybrids preferred by Japanese consumers
PROSPECTS AND OPPORTUNITIES
Ultra luxury set to drive demand
Differentiation influences purchasing decisions
Electric vehicles set to grow despite limited infrastructure and policy hurdles
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2019-2024
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
LUXURY GOODS IN JAPAN
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2019-2024
Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029