Premium Beauty and Personal Care in Nigeria
High inflation and rising price points saw premium beauty and personal care performing well in value terms, growing faster than mass beauty and personal care. This is due to higher-income consumers being less impacted by economic conditions, with many being better able to afford premium products than lower-income consumers who had to reduce the usage of mass products. Premium beauty and personal care categories had also been recording strong declines over the review period, so the consumer base...
Euromonitor International's Premium Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Premium Beauty and Personal Care in Nigeria
- Euromonitor International
- May 2023
- List Of Contents And Tables
- PREMIUM BEAUTY AND PERSONAL CARE IN NIGERIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Positive growth despite the challenging economic conditions of 2022
- Premium fragrances drive growth due to a strong consumer base
- The growing importance of premium skin care and colour cosmetics leads to a solid performance
- PROSPECTS AND OPPORTUNITIES
- Economic recovery drives growth in niche areas of premium beauty and personal care
- Women become key consumers of premium beauty and personal care
- Beauty specialist retailers drive growth through availability and visibility
- CATEGORY DATA
- Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
- Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
- Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
- Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
- Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN NIGERIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 12 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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