Premium Beauty and Personal Care in Nigeria

Premium Beauty and Personal Care in Nigeria


High inflation and rising price points saw premium beauty and personal care performing well in value terms, growing faster than mass beauty and personal care. This is due to higher-income consumers being less impacted by economic conditions, with many being better able to afford premium products than lower-income consumers who had to reduce the usage of mass products. Premium beauty and personal care categories had also been recording strong declines over the review period, so the consumer base...

Euromonitor International's Premium Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Premium Beauty and Personal Care in Nigeria
Euromonitor International
May 2023
List Of Contents And Tables
PREMIUM BEAUTY AND PERSONAL CARE IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive growth despite the challenging economic conditions of 2022
Premium fragrances drive growth due to a strong consumer base
The growing importance of premium skin care and colour cosmetics leads to a solid performance
PROSPECTS AND OPPORTUNITIES
Economic recovery drives growth in niche areas of premium beauty and personal care
Women become key consumers of premium beauty and personal care
Beauty specialist retailers drive growth through availability and visibility
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN NIGERIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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