Premium Beauty and Personal Care in Morocco
The tough economic conditions that prevailed in Morocco during 2022 prompted many consumers to become much more cautious with regards to their discretionary spending and this put huge pressure on demand for premium beauty and personal care. While increasing numbers of consumers are very interested in the leading premium beauty and personal care brands and their products, mainly on the basis that their very high quality and premium cachet mean that they represent good value for money despite high...
Euromonitor International's Premium Beauty and Personal Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Premium Beauty and Personal Care in Morocco
- Euromonitor International
- May 2023
- List Of Contents And Tables
- PREMIUM BEAUTY AND PERSONAL CARE IN MOROCCO
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Pressure on demand as challenging economic conditions curb discretionary spending
- Infrequent use due to high prices impacts demand for premium brands
- Premium brands gradually gaining share, in line with global trends
- Masstige brands threaten to steal premium brands’ thunder
- PROSPECTS AND OPPORTUNITIES
- Ongoing economic malaise presents a potential threat to sales of premium brands
- Premium brands set to be strongest in fragrances, colour cosmetics and skin care
- Value for money set to remain the main priority for consumers of all income levels
- CATEGORY DATA
- Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
- Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
- Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
- Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
- Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN MOROCCO
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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