Premium Beauty and Personal Care in Kenya
Whilst premium beauty and personal care remains more niche than its mass counterparts, due to inflationary pressures leading to lower consumer spending power, the premium segment still holds great potential. For example, there is an increased awareness among consumers regarding the need for skin care – both in women and men. This trend was enhanced at the onset of the COVID-19 pandemic, whereby consumers facing lockdowns and mobility restrictions found free time to attend to their personal groom...
Euromonitor International's Premium Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Premium Beauty and Personal Care in Kenya
- Euromonitor International
- June 2023
- List Of Contents And Tables
- PREMIUM BEAUTY AND PERSONAL CARE IN KENYA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Growing potential noted, due to heightened demand for premium skin care
- Influx of counterfeit products create confusion for consumers and competition for official brands
- Increased inflation puts downwards pressure on potential sales of premium products
- PROSPECTS AND OPPORTUNITIES
- Influx of international brands expected over the forecast period
- Men continue to push demand for premium fragrances
- Improving lifestyles and rising incomes drive overall demand
- CATEGORY DATA
- Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
- Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
- Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
- Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
- Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN KENYA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 12 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook