US Premium Beauty and Personal Care
In 2023, premium beauty and personal care continued to outpace the current value growth rate of overall beauty and personal care in the US, as well as its mass counterpart, maintaining double-digit growth. However, premium beauty and personal care saw its current value growth rate soften from 2022 to 2023, while mass beauty and personal care was able to slightly improve its growth rate, likely benefiting from rising value hacking behaviour amongst US consumers. US consumers are facing challenges...
Euromonitor International's Premium Beauty and Personal Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Premium Beauty and Personal Care in the US
- Euromonitor International
- May 2024
- List Of Contents And Tables
- PREMIUM BEAUTY AND PERSONAL CARE IN THE US
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Premium beauty faces pressure from mass and masstige brands in 2023 amidst the rise of dupe culture
- Luxury players continue deepening their penetration in US beauty and personal care
- A growing number of retailers are eyeing opportunities in beauty and personal care, creating both challenges and opportunities for premium players
- PROSPECTS AND OPPORTUNITIES
- With both mass and premium innovations expected, premium players will benefit from focusing on premium features for which consumers are willing to pay extra
- Premium players should explore strategies to help consumers overcome affordability concerns
- Premium personal care expected to continue witnessing growth opportunities, fuelled by ingredient-oriented purchasing habits
- CATEGORY DATA
- Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
- Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
- Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
- Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
- Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN THE US
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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