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Pre-Paid Cards in Turkey

Publisher Euromonitor International
Published Feb 25, 2026
Length 31 Pages
SKU # EP20934890

Description

Open loop pre-paid cards grew strongly in Turkey in 2025, driven by the continued expansion of e-commerce and demand for safer, controlled online payment methods. Beyond e-commerce, these cards are widely used for gifting, gaming, and digital entertainment. Economic pressures and changing consumer behaviour also boosted demand for pre-paid solutions. Groups such as housewives, unbanked individuals, and informal workers are turning to pre-paid cards to better manage spending. Closed loop transpor...

Euromonitor International's Pre-Paid Card Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pre-Paid Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Pre-Paid Cards in Turkey
Euromonitor International
February 2026
List Of Contents And Tables
PRE-PAID CARDS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Widespread appeal of pre-paid options
INDUSTRY PERFORMANCE
E-commerce expansion fuels strong growth of open loop cards
Changing consumer behaviour and tourism boost demand for pre-paid cards
WHAT’S NEXT?
Continued innovation and digitisation of pre-paid lunch cards
Omnichannel and mobile-first strategies central to the expansion and modernisation of the pre-paid card market
Pre-paid cards are a practical and accessible financial tool for younger consumers
COMPETITIVE LANDSCAPE
Belbim leads closed loop pre-paid cards with its wide and loyal user base
Innovation, strong local partnerships, and wide acceptance network ensure Mastercard maintains its lead in open loop pre-paid cards
Belbim broadens the range of services that can be accessed with its Istanbulkart
Papara capitalises on the growing demand for alternative financial services that are faster, more flexible, and more accessible than traditional banking
CATEGORY DATA
Table 1 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 2 Pre-paid Cards Transactions 2020-2025
Table 3 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 4 Pre-paid Cards Transactions: % Growth 2020-2025
Table 5 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 6 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 7 Open Loop Pre-paid Cards Transactions 2020-2025
Table 8 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 9 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 10 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 11 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 12 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 13 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 14 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 15 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 16 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 17 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 18 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 19 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 20 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 21 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 22 Forecast Pre-paid Cards Transactions 2025-2030
Table 23 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 24 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 25 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 26 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 27 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 28 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINANCIAL CARDS AND PAYMENTS IN TURKEY
EXECUTIVE SUMMARY
Ongoing shift toward digital and credit-based solutions
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Strong growth with consumers increasingly relying on credit cards
Digital wallets and mobile payment solutions gain even more traction
Expansion of e-commerce plays a significant role in boosting credit card transactions
WHAT’S NEXT?
New credit card regulations aim to create a more secure, transparent, and sustainable financial environment
Increasing reliance on credit to manage daily expenses amid economic uncertainty
Rise of eco-conscious financial products
COMPETITIVE LANDSCAPE
Turkiye Cumhuriyeti Ziraat Bankasi leads, enjoying an extensive customer base and strong reputation
Visa benefits from its strong global reputation, robust security infrastructure, and early adoption of innovative technologies
American Express’ growth driven by its strategic positioning in the premium and digitally engaged consumer segments
Papara Elektronik Para ve Ödeme Hizmetleri successfully positions itself as a modern, flexible, and accessible financial solution
MARKET INDICATORS
Table 29 Number of POS Terminals: Units 2020-2025
Table 30 Number of ATMs: Units 2020-2025
Table 31 Value Lost to Fraud 2020-2025
Table 32 Card Expenditure by Location 2025
Table 33 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 34 Domestic versus Foreign Spend 2025
MARKET DATA
Table 35 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 36 Financial Cards by Category: Number of Accounts 2020-2025
Table 37 Financial Cards Transactions by Category: Value 2020-2025
Table 38 Financial Cards by Category: Number of Transactions 2020-2025
Table 39 Consumer Payments by Category: Value 2020-2025
Table 40 Consumer Payments by Category: Number of Transactions 2020-2025
Table 41 M-Commerce by Category: Value 2020-2025
Table 42 M-Commerce by Category: % Value Growth 2020-2025
Table 43 Financial Cards: Number of Cards by Issuer 2020-2024
Table 44 Financial Cards: Number of Cards by Operator 2020-2024
Table 45 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 46 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 47 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 48 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 49 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 50 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 51 Forecast Consumer Payments by Category: Value 2025-2030
Table 52 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 53 Forecast M-Commerce by Category: Value 2025-2030
Table 54 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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