Pre-Paid Cards in Romania
Description
In 2025, pre-paid cards in Romanis register strong growth, particularly in open-loop and digital-only formats driven by neobanks like Revolut.
Euromonitor International's Pre-Paid Card Transactions in Romania report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Pre-Paid Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Pre-Paid Card Transactions in Romania report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Pre-Paid Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
24 Pages
- Pre-Paid Cards in Romania
- Euromonitor International
- March 2026
- List Of Contents And Tables
- PRE-PAID CARDS IN ROMANIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Revolut drives significant growth
- INDUSTRY PERFORMANCE
- Continuing growth, particularly in open loop cards
- Increasing use of contactless payments drives growth in transactions
- WHAT’S NEXT?
- Significant growth in transaction value over forecast period
- Fintechs and government programmes drive growth, with closed loop in decline
- Should cap on interchange fees be introduced, it could dampen growth
- COMPETITIVE LANDSCAPE
- Mastercard leading operator in open loop pre-paid cards, while Revolut is leading issuer
- Transport company leads in closed loop, though sector highly fragmented
- CATEGORY DATA
- Table 1 Pre-paid Cards: Number of Cards in Circulation 2020-2025
- Table 2 Pre-paid Cards Transactions 2020-2025
- Table 3 Pre-paid Cards in Circulation: % Growth 2020-2025
- Table 4 Pre-paid Cards Transactions: % Growth 2020-2025
- Table 5 Closed Loop Pre-paid Cards Transactions 2020-2025
- Table 6 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
- Table 7 Open Loop Pre-paid Cards Transactions 2020-2025
- Table 8 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
- Table 9 Pre-paid Cards: Number of Cards by Issuer 2020-2024
- Table 10 Pre-paid Cards: Number of Cards by Operator 2020-2024
- Table 11 Pre-paid Cards Transaction Value by Issuer 2020-2024
- Table 12 Pre-paid Cards Transaction Value by Operator 2020-2024
- Table 13 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
- Table 14 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
- Table 15 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
- Table 16 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
- Table 17 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
- Table 18 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
- Table 19 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
- Table 20 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
- Table 21 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
- Table 22 Forecast Pre-paid Cards Transactions 2025-2030
- Table 23 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
- Table 24 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
- Table 25 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
- Table 26 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
- Table 27 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
- Table 28 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- FINANCIAL CARDS AND PAYMENTS IN ROMANIA
- EXECUTIVE SUMMARY
- Newly imposed mandatory merchant card acceptance key driver in growth
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Though cash is still popular, financial cards register growth
- Shift from physical cards to digital
- RoPay, a new mobile payment system gaining traction
- WHAT’S NEXT?
- Steady growth over forecast period
- Traditional banks face increasing competition from neobanks
- RoPay could emerge as serious competitor to financial cards
- COMPETITIVE LANDSCAPE
- Visa leading operator, but Mastercard close behind
- Bance Transylvania largest issuer, with Revolut in second place
- MARKET INDICATORS
- Table 29 Number of POS Terminals: Units 2020-2025
- Table 30 Number of ATMs: Units 2020-2025
- Table 31 Value Lost to Fraud 2020-2025
- Table 32 Card Expenditure by Location 2025
- Table 33 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
- Table 34 Domestic versus Foreign Spend 2025
- MARKET DATA
- Table 35 Financial Cards by Category: Number of Cards in Circulation 2020-2025
- Table 36 Financial Cards by Category: Number of Accounts 2020-2025
- Table 37 Financial Cards Transactions by Category: Value 2020-2025
- Table 38 Financial Cards by Category: Number of Transactions 2020-2025
- Table 39 Consumer Payments by Category: Value 2020-2025
- Table 40 Consumer Payments by Category: Number of Transactions 2020-2025
- Table 41 M-Commerce by Category: Value 2020-2025
- Table 42 M-Commerce by Category: % Value Growth 2020-2025
- Table 43 Financial Cards: Number of Cards by Issuer 2020-2024
- Table 44 Financial Cards: Number of Cards by Operator 2020-2024
- Table 45 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
- Table 46 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
- Table 47 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
- Table 48 Forecast Financial Cards by Category: Number of Accounts 2025-2030
- Table 49 Forecast Financial Cards Transactions by Category: Value 2025-2030
- Table 50 Forecast Financial Cards by Category: Number of Transactions 2025-2030
- Table 51 Forecast Consumer Payments by Category: Value 2025-2030
- Table 52 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
- Table 53 Forecast M-Commerce by Category: Value 2025-2030
- Table 54 Forecast M-Commerce by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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