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Pre-Paid Cards in the Netherlands

Published Feb 19, 2026
Length 25 Pages
SKU # EP20934950

Description

The number of pre-paid cards in circulation in the Netherlands saw a decline in 2025, largely due to falling demand for closed loop travel cards like the OV-chipkaart, as commuters increasingly used debit cards, charge cards, or mobile wallets. Open loop pre-paid cards also lost relevance, with nearly all Dutch residents holding debit cards and major issuers, such as ICS, phasing out these products. While gift cards remain popular - driven by providers like Cards Unlimited and VVV Nederland - th...

Euromonitor International's Pre-Paid Card Transactions in Netherlands report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pre-Paid Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Pre-Paid Cards in the Netherlands
Euromonitor International
February 2026
List Of Contents And Tables
PRE-PAID CARDS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pre-paid cards lose relevance
INDUSTRY PERFORMANCE
Pre-paid cards decline amid shift to debit cards for public transport payments
Pre-paid card transactions decline amid falling usage
WHAT’S NEXT?
Phasing out of travel cards will hinder growth
Shift towards debit cards will reduce travel card usage
Open loop pre-paid cards to lose relevance
COMPETITIVE LANDSCAPE
Cards Unlimited BV benefits from popularity of gift cards
Wegschap Tunnel Dordtse Kil sees strong performance in closed loop space
CATEGORY DATA
Table 1 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 2 Pre-paid Cards Transactions 2020-2025
Table 3 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 4 Pre-paid Cards Transactions: % Growth 2020-2025
Table 5 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 6 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 7 Open Loop Pre-paid Cards Transactions 2020-2025
Table 8 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 9 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 10 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 11 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 12 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 13 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 14 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 15 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 16 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 17 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 18 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 19 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 20 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 21 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 22 Forecast Pre-paid Cards Transactions 2025-2030
Table 23 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 24 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 25 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 26 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 27 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 28 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINANCIAL CARDS AND PAYMENTS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Financial cards and payments landscape continues to evolve as debit and charge cards gain ground
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Number of cards in circulation declines in 2025, driven by reduced reliance on transport pre-paid cards
Changing usage patterns drive transaction volumes
Credit cards transition into charge cards
WHAT’S NEXT?
Declining popularity of closed loop pre-paid cards will hinder growth in financial card volumes
Commercial card payment transactions to benefit from renewed business confidence
Dutch consumers are diversifying their payment choices
COMPETITIVE LANDSCAPE
Cards Unlimited BV maintains its strong position
Leading operator Mastercard transitions from Maestro to Debit Mastercard, while Visa faces fewer pre-paid options
American Express expands presence through increasing acceptance and premium rewards
MARKET INDICATORS
Table 29 Number of POS Terminals: Units 2020-2025
Table 30 Number of ATMs: Units 2020-2025
Table 31 Value Lost to Fraud 2020-2025
Table 32 Card Expenditure by Location 2025
Table 33 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 34 Domestic versus Foreign Spend 2025
MARKET DATA
Table 35 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 36 Financial Cards by Category: Number of Accounts 2020-2025
Table 37 Financial Cards Transactions by Category: Value 2020-2025
Table 38 Financial Cards by Category: Number of Transactions 2020-2025
Table 39 Consumer Payments by Category: Value 2020-2025
Table 40 Consumer Payments by Category: Number of Transactions 2020-2025
Table 41 M-Commerce by Category: Value 2020-2025
Table 42 M-Commerce by Category: % Value Growth 2020-2025
Table 43 Financial Cards: Number of Cards by Issuer 2020-2024
Table 44 Financial Cards: Number of Cards by Operator 2020-2024
Table 45 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 46 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 47 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 48 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 49 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 50 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 51 Forecast Consumer Payments by Category: Value 2025-2030
Table 52 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 53 Forecast M-Commerce by Category: Value 2025-2030
Table 54 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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