The open loop category has continued to dominate pre-paid cards in Italy in 2024, and is poised to register healthy growth in circulation numbers and volume and current value transactions for the entire year. It remains a key beneficiary of the shift away from cash in favour of card-based payments, as these instruments are easy to obtain, highly versatile and enjoy strong public trust in terms of security, both for in-person and online purchases.
Euromonitor International's Pre-Paid Card Transactions in Italy report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Pre-Paid Card Transactions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Pre-Paid Cards in Italy
Euromonitor International
January 2025
List Of Contents And Tables
PRE-PAID CARDS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Open loop category continues to dominate pre-paid cards
Modernisation of public transport fare systems reduces need for closed loop cards
Competitive strategies increasingly shaped by inclusivity and sustainability concerns
PROSPECTS AND OPPORTUNITIES
Fortunes of open loop and closed loop categories will continue to diverge
Digitalisation trend will remain highly visible in open loop pre-paid cards
Issuers expected to intensify efforts to reduce their environmental footprint
CATEGORY DATA
Table 1 Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 2 Pre-paid Cards Transactions 2019-2024
Table 3 Pre-paid Cards in Circulation: % Growth 2019-2024