Pre-paid cards continued to be one of the most popular types of financial card in Italy, particularly in the case of young adults or those without a bank account. However, as with other financial cards, the rise of contactless payments expanded usage of pre-paid cards to a wider demographic, as consumers looked for more safe and convenient payment methods. Having seen a dynamic performance during the first three years of the review period, in terms of both the number and value of transactions, p...
Euromonitor International's Pre-Paid Card Transactions in Italy report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Pre-Paid Card Transactions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Pre-Paid Cards in Italy
Euromonitor International
November 2023
List Of Contents And Tables
PRE-PAID CARDS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pre-paid cards remain a safe and convenient alternative to cash
Decline in popularity of closed-loop pre-paid cards
Postepay continues as leader of pre-paid cards
PROSPECTS AND OPPORTUNITIES
Positive outlook for open-loop pre-paid cards, while closed-loop alternatives will continue to decline
Smartphones will be integral to driving growth within digital payments
Sustainability will be a key trend
CATEGORY DATA
Table 1 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 2 Pre-paid Cards Transactions 2018-2023
Table 3 Pre-paid Cards in Circulation: % Growth 2018-2023