Closed loop pre-paid card transactions in Austria are essentially merchant-issued gift cards, and demand for these continued to increase in 2023. In a time of persistently high inflation with increased prices of essentials such as food and petrol, gift cards became popular, allowing the recipient to fulfil their own wishes. Consumers preferred physical cards, while digital alternatives such as Wunschgutschein by Wunschgutschein GmbH remained a niche. 2023 was the second year in a row with remark...
Euromonitor International's Pre-Paid Card Transactions in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Pre-Paid Card Transactions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Pre-Paid Cards in Austria
Euromonitor International
December 2023
List Of Contents And Tables
PRE-PAID CARDS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gift cards become more prevalent during the heightened cost of living
The recovery of travel boosts growth in open loop pre-paid cards
Raiffeisen Bank stops issuing new open loop pre-paid cards
PROSPECTS AND OPPORTUNITIES
Downward trend in open-loop pre-paid cards expected to slow down growth
The dominance of Mastercard is set to decrease as the portfolio downsizes
Gift cards have strong growth potential across the forecast period
CATEGORY DATA
Table 1 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 2 Pre-paid Cards Transactions 2018-2023
Table 3 Pre-paid Cards in Circulation: % Growth 2018-2023