Open loop pre-paid cards initially gained significant traction, targeting individuals without a financial history to access traditional credit cards, particularly those in lower socioeconomic levels. However, the momentum of this segment has gradually waned over time. Early players like Ualá and Mercado Pago, who were pivotal in its development, have shifted their focus away from these cards, emphasising other financial instruments. Moreover, the ongoing challenging economic environment has disp...
Euromonitor International's Pre-Paid Card Transactions in Argentina report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Pre-Paid Card Transactions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Pre-Paid Cards in Argentina
Euromonitor International
November 2023
List Of Contents And Tables
PRE-PAID CARDS IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Open loop pre-paid cards: Economic context impacts usage and focus
Alimentar: Central role in open loop pre-paid cards
Mastercard: Pioneering open loop pre-paid cards
PROSPECTS AND OPPORTUNITIES
Potential shifts in open loop pre-paid cards: Factors and strategies for adaptation
Targeting the younger population: A strategy for growth
Shifting landscape of transportation payments: Impact on Sube cards
CATEGORY DATA
Table 1 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 2 Pre-paid Cards Transactions 2018-2023
Table 3 Pre-paid Cards in Circulation: % Growth 2018-2023