The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people upgraded their devices to give enhanced performance during lockdown, for entertainment, work and study purposes. As well as showing the only positive movement, wireless speakers holds by far the largest volume share. Wireless speakers appeal through thei...
Euromonitor International's Portable Players in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: E-Readers, Portable Media Players, Wireless Speakers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Portable Players market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Portable Players in Turkey
Euromonitor International
July 2023
List Of Contents And Tables
PORTABLE PLAYERS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wireless speakers offer growth opportunities
Portable media players stifled by shift to digital streaming services
E-readers challenged by high levels of smartphone ownership
PROSPECTS AND OPPORTUNITIES
Wireless speakers to drive volume growth in upcoming period
Multinational companies are poised to maintain dominance
Retail prices expected to climb
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2018-2023
Table 2 Sales of Portable Players by Category: Value 2018-2023
Table 3 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 4 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Portable Players: % Volume 2019-2023