Wireless speakers continued to drive growth in portable players in 2023, being the only product area to have recorded a positive increase in sales in retail volume terms. Compact, portable and affordable, as well as being compatible with “on-the-go” lifestyles, wireless speakers are rapidly growing in popularity among local consumers. Wireless speakers allow consumers to experience high-quality audio through connection with their mobile phones, laptops and tablet, especially when built-in speake...
Euromonitor International's Portable Players in Taiwan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: E-Readers, Portable Media Players, Wireless Speakers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Portable Players market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Portable Players in Taiwan
Euromonitor International
August 2023
List Of Contents And Tables
PORTABLE PLAYERS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wireless speakers continue to drive growth
Apple and Google maintain their competitive advantage
Despite near-zero interest in e-readers, Readmoo continues to push its products
PROSPECTS AND OPPORTUNITIES
Wireless speakers to see continued growth
Apple withdraws from portable multimedia players, amid waning interest in such products
Readmoo’s activity in e-readers could tempt others to invest in the market
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2018-2023
Table 2 Sales of Portable Players by Category: Value 2018-2023
Table 3 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 4 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Portable Players: % Volume 2019-2023