Portable players is now limited to sales of e-readers and wireless speakers in Australia with the latter dominating category sales and driving growth in 2023. Wireless speakers are marketed towards younger consumers, who place a high value on portability and convenience. To meet the increased demand for portability amongst this group of consumers, manufacturers are making their speakers more durable, including the use of dust- and water-resistant materials, unlocking a variety of usage scenarios...
Euromonitor International's Portable Players in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: E-Readers, Portable Media Players, Wireless Speakers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Portable Players market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Portable Players in Australia
Euromonitor International
August 2023
List Of Contents And Tables
PORTABLE PLAYERS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wireless speakers remains key to sales of portable players with a product to suit every budget
E-readers losing appeal despite new models appearing in the market
Smart speakers finding their way into more homes
PROSPECTS AND OPPORTUNITIES
Innovation expected to focus on voice assistants, the IoT, and AI features as consumers look for more from their wireless speakers
Value and portability likely to drive demand in wireless speakers over the forecast period
E-readers set to continue on a downward trend despite new innovations
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2018-2023
Table 2 Sales of Portable Players by Category: Value 2018-2023
Table 3 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 4 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Portable Players: % Volume 2019-2023