Polishes in Switzerland

In 2024, retail value sales of polishes decreased by 1% in Switzerland, while retail volume fell by 3%. An increasing number of Swiss consumers are leading hectic lifestyles, leaving them with less time to devote to household chores, which has negatively impacted the polishes market. In addition, behavioural and lifestyle changes have challenged sales for polishes, with a rise in low-maintenance materials and movement away from wood furniture, making polishes less essential. Furthermore, there w...

Euromonitor International's Polishes in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Polishes in Switzerland
Euromonitor International
February 2025
List Of Contents And Tables
POLISHES IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail value falls as other home care products challenge the sales of polishes
Floor and shoe polishes record ongoing declines as consumers consider these products unessential
SC Johnson AG retains its lead while private label from retailer Migros is close behind
PROSPECTS AND OPPORTUNITIES
Polish is set to face ongoing challenges as behaviour and aesthetics trends impact demand
Shoe polish is expected to see the best performance, while floor polishes face a further decline
Innovations will need to adapt to consumers' rising interest in sustainable cleaning products
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2019-2024
Table 2 Sales of Polishes by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Polishes: % Value 2020-2024
Table 4 LBN Brand Shares of Polishes: % Value 2021-2024
Table 5 Forecast Sales of Polishes by Category: Value 2024-2029
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
HOME CARE IN SWITZERLAND
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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