Polishes in Singapore


Attention: There is an updated edition available for this report.

Polishes in Singapore

Shoe polish, which is the largest category within polishes, saw notable retail volume and current value declines in 2020. The category did not experience the additional demand seen by many other home care categories in this year, as the focus was very much on products to sanitise rather than polish. In addition, the pandemic limited the ability to hold large social events or business meetings, whilst many people worked and were educated from home. These circumstances meant that there were few to...

Euromonitor International's Polishes in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Polishes in Singapore
Euromonitor International
January 2022
List Of Contents And Tables
POLISHES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Extension of home seclusion into 2021 leads to continued decline for shoe polish
Awareness of furniture polish remains low despite increased home cleaning
Kiwi and Pledge continue to dominate polishes due to limited competition
PROSPECTS AND OPPORTUNITIES
Sales of shoe polish set to recover as life slowly returns to normal
Casual work environment to limit growth of shoe polish
Opportunities for furniture polish limited by lifestyle choices
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2016-2021
Table 2 Sales of Polishes by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Polishes: % Value 2017-2021
Table 4 LBN Brand Shares of Polishes: % Value 2018-2021
Table 5 Forecast Sales of Polishes by Category: Value 2021-2026
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN SINGAPORE
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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