In 2023, polishes continued to experience declining retail volume terms, with Chilean consumers losing interest in these kinds of products. Unlike many other categories in home care, polishes is no longer considered essential, and the lack of innovation from players negatively impacted demand over the review period. Many local consumers consider polishes obsolete given its specific uses. Compared to other home care categories, polishes did not benefit from pandemic-induced home seclusion. In fac...
Euromonitor International's Polishes in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Polishes market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Polishes in Chile
Euromonitor International
February 2024
List Of Contents And Tables
POLISHES IN CHILE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Polishes continues to be replaced by other home care products
Modern floors and furniture reduce the need for polishes
Lack of innovation negatively impacts demand for polishes
PROSPECTS AND OPPORTUNITIES
Metal polish will remain relevant to a specific group of consumers
Casual footwear and hybrid working to mitigate demand for shoe polish
Retailers show limited interest in developing new private label options
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2018-2023
Table 2 Sales of Polishes by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Polishes: % Value 2019-2023
Table 4 LBN Brand Shares of Polishes: % Value 2020-2023
Table 5 Forecast Sales of Polishes by Category: Value 2023-2028
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
HOME CARE IN CHILE
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028