Polishes in Brazil

Polishes in Brazil


In 2023, polishes recorded low retail value growth, along with negative retail volume sales, whereas in the previous two years, inflation had supported a stronger value performance. This directly relates to the negative performance of floor polish and furniture polish, which hold a combined retail value share of 89%. Over the years, these products have been waning in popularity as they are increasingly considered a discretionary product compared to other home care categories. In addition, there...

Euromonitor International's Polishes in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Polishes in Brazil
Euromonitor International
February 2024
List Of Contents And Tables
POLISHES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weak performance for polishes in 2023
New product claims in Brazil
Consolidated competitive landscape of polishes in Brazil
PROSPECTS AND OPPORTUNITIES
Multifunctional cleaning proposition is a threat for floor polish
Increased cleaning frequency demands home care disinfectants and floor cleaners
Category requires adaptation to an evolving market scenario
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2018-2023
Table 2 Sales of Polishes by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Polishes: % Value 2019-2023
Table 4 LBN Brand Shares of Polishes: % Value 2020-2023
Table 5 Forecast Sales of Polishes by Category: Value 2023-2028
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
HOME CARE IN BRAZIL
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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