Toys and Games in Poland
Toys and games in Poland maintained robust sales in 2023, in part driven by the significant growth of online games and subscriptions. This surge is largely due to the increasing shift towards digital platforms in general, as consumers engage with digital and online media from home. AR/VR headsets is another strong growth category, which further supports online sales. Overall, video games is a significant driver across the entire category of toys and games, due to ongoing developments and innovat...
Euromonitor International's Toys and Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Toys and Games in Poland
- Euromonitor International
- May 2024
- List Of Contents And Tables
- TOYS AND GAMES IN POLAND
- EXECUTIVE SUMMARY
- Toys and games in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 1 Sales of Toys and Games by Category: Value 2018-2023
- Table 2 Sales of Toys and Games by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Toys and Games: % Value 2019-2023
- Table 4 LBN Brand Shares of Toys and Games: % Value 2020-2023
- Table 5 Distribution of Toys and Games by Format: % Value 2018-2023
- Table 6 Forecast Sales of Toys and Games by Category: Value 2023-2028
- Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- TRADITIONAL TOYS AND GAMES IN POLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Maintained healthy growth, thanks to educational, integrated tech, and sustainability trends
- Leading LEGO capitalises on “kidult” trend with adult-themed builds and collectors sets
- Sustainability trends drive ongoing developments, as players adapt their manufacturing processes
- PROSPECTS AND OPPORTUNITIES
- Sophisticated tech developments and sustainability trends will support sales over the forecast period
- LEGO and Mattel will continue to capitalise on partnerships with film studios
- Further developments expected in digital enhancements and personalised offerings
- CATEGORY DATA
- Table 8 Sales of Traditional Toys and Games by Category: Value 2018-2023
- Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
- Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
- Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
- Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
- Table 13 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
- Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
- Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
- Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
- VIDEO GAMES IN POLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Robust sales continue in video games, despite economic uncertainties
- Growth in e-sports industry helps to support sports-related gaming
- Ongoing shift to online sales channels, which also caters to a strong second-hand market for games
- PROSPECTS AND OPPORTUNITIES
- AI and sustainability trends set to influence future developments
- Major tech companies will continue to enhance their ecosystems
- Omnichannel strategies and physical “experiential” showrooms set to define the evolution of retail channels
- CATEGORY DATA
- Table 17 Sales of Video Games by Category: Value 2018-2023
- Table 18 Sales of Video Games by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Video Games: % Value 2019-2023
- Table 20 LBN Brand Shares of Video Games: % Value 2020-2023
- Table 21 NBO Company Shares of Video Games Hardware: % Value 2019-2023
- Table 22 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
- Table 23 NBO Company Shares of Video Games Software: % Value 2019-2023
- Table 24 Distribution of Video Games by Format: % Value 2018-2023
- Table 25 Distribution of Video Games Hardware by Format: % Value 2018-2023
- Table 26 Distribution of Video Games Software by Format: % Value 2018-2023
- Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
- Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
- Table 29 Forecast Sales of Video Games by Category: Value 2023-2028
- Table 30 Forecast Sales of Video Games by Category: % Value Growth 2023-2028
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