Skin care in Poland flourished throughout the review period, seemingly unaffected by the impact of the pandemic and prevailing economic challenges, and retail volume and current value growth continued in 2023, with increases in sales across all categories. The Polish market is saturated with a variety of multinational and local skin care brands that cater to a wide range of skin problems and consumer needs across all price segments. The dynamic double-digit current value growth rates seen by ski...
Euromonitor International's Skin Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Skin Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Skin Care in Poland
Euromonitor International
May 2024
List Of Contents And Tables
SKIN CARE IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Skin care continues to flourish in 2023, with exceptional value growth
Facial care leads sales and sees dynamic growth, especially premium products
L'Oréal maintains its lead, and Bielenda acquires Torf Corporation
PROSPECTS AND OPPORTUNITIES
New brands and innovations set to constantly emerge
Explosion in sales of dermocosmetics set to continue
Expansion of private label skin care lines
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2018-2023
Table 2 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Skin Care: % Value 2019-2023
Table 4 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 6 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 7 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 10 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN POLAND
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028