Poland Health and Wellness

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,275	63 Pages	Euromonitor International	August, 2024	EP19078950

Best Price Guarantee
Price	from $2,275
Length	63 Pages
Publisher	Euromonitor International
Published Date	August, 2024
SKU	EP19078950

Health and Wellness in Poland

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Health and Wellness in Poland
Euromonitor International
August 2024
List Of Contents And Tables
HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW HOT DRINKS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Natural claim leads sales as consumers look for beneficial hot drinks
Products offering functional ingredients and immune support see rising sales
Growth for no caffeine options as manufactures focus on improving taste
PROSPECTS AND OPPORTUNITIES
Natural records significant sales as consumers avoid artificial ingredients
Concern about obesity, diabetes and long term health conditions drives sales of no sugar
The superfruit claim gains ground as consumers look to boost vitamin and mineral intake
CATEGORY DATA: Table 10 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023; Table 11 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023; Table 12 mpany Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 13 mpany Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 14 mpany Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 15 mpany Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 16 mpany Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 17 recast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028; Table 18 recast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
The natural claim drives the strongest growth as consumers avoid artificial ingredients
Functional claims and low fat products drive growth and shape innovations
The high sugar tax and ongoing health concerns lead to product reforms in soft drinks
PROSPECTS AND OPPORTUNITIES
Negative discussion of ultra-processed goods drives sales of the natural claim
Functional benefits will form part of the purchasing decision across the forecast period
Opportunities for plant-based and lactose free launches as vegan diets rise
CATEGORY DATA: Table 19 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023; Table 20 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023; Table 21 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 22 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 23 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 24 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 25 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 26 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028; Table 27 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gluten free leads as rising availability and health benefits drive retail value sales
Consumers migrate to natural snacks as concerns surrounding artificial ingredients rise
Superfruit offerings gain ground as consumers look to support immunity and metabolism
PROSPECTS AND OPPORTUNITIES
Low sugar combines with taste and texture to boost sales on the snacks landscape
Gluten free and natural claims drive value sales, supported by ongoing innovations
High protein snacks align with consumers' health, fitness and weight management goals
CATEGORY DATA: Table 28 Sales of Snacks by Health and Wellness Type: Value 2019-2023; Table 29 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023; Table 30 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023; Table 31 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023; Table 32 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023; Table 33 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023; Table 34 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023; Table 35 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028; Table 36 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
The natural claim leads retail value sales as consumers look to maximise health benefits
As vegan diets increase, plant-based and vegan options gain ground on the landscape
Lactose free options rise as consumers avoid allergens and look to improve gut health
PROSPECTS AND OPPORTUNITIES
The natural claim see the strongest sales as consumers avoid artificial ingredients
The rising popularity of vegan and vegetarian products drive sales and shape innovations
Consumers look for low fat claims as obesity and diabetes rise in Poland
CATEGORY DATA: Table 37 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023; Table 38 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023; Table 39 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023; Table 40 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V; Table 41 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20; Table 42 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2; Table 43 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023; Table 44 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028; Table 45 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy, active lifestyles shape innovations in the cooking ingredients and meals landscape
The natural claim gains ground as concern surrounding ultra-processed food rises
Vegan, vegetarian and flexitarian lifestyles shape product innovations in 2023
PROSPECTS AND OPPORTUNITIES
Concern surrounding artificial ingredients rise, with natural products leading sales
Double-digit growth for no allergens as consumers become more conscious of their diets
Good source of antioxidants records growth as consumers look for functional properties
CATEGORY DATA: Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023; Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023; Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028; Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gluten free leads sales as consumers aim to improve their digestion and overall health
High fibre records double-digit growth as consumers seek healthier options
Plant-based options record a dynamic performance as meat-free diets increase
PROSPECTS AND OPPORTUNITIES
No sugar products will increasingly attract consumers across the forecast period
No fat options gain ground as innovations align with both legislations and consumer concern
Vegan drives double-digit growth as meat-free, flexitarian and plant-based diets rise
CATEGORY DATA: Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023; Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023; Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028; Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028