Health and wellness is a growing trend within hot drinks in Poland, with consumers aligning their food and drink choices with healthier lifestyles. Consumers are increasingly looking for low-fat, sugar and salt options while reducing elements they perceive to be harmful. This includes artificial ingredients and sweeteners, accelerating sales of the natural claim. Furthermore, ongoing media discussion surrounding the health risks of ultra-processed food has further driven sales of natural goods.
Euromonitor International's HW Hot Drinks in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Hot Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Hot Drinks in Poland
Euromonitor International
August 2024
List Of Contents And Tables
HW HOT DRINKS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Natural claim leads sales as consumers look for beneficial hot drinks
Products offering functional ingredients and immune support see rising sales
Growth for no caffeine options as manufactures focus on improving taste
PROSPECTS AND OPPORTUNITIES
Natural records significant sales as consumers avoid artificial ingredients
Concern about obesity, diabetes and long term health conditions drives sales of no sugar
The superfruit claim gains ground as consumers look to boost vitamin and mineral intake
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 mpany Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 4 mpany Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 5 mpany Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 6 mpany Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 7 mpany Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 8 recast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
Table 9 recast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028