Consumer Values and Behaviour in Poland
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Poland
- Consumers in Poland are most concerned about the cost of everyday items going up
- Older generations are more serious about health and safety precautions when they leave home
- Consumers are in the habit of testing out fresh merchandise and offerings
- Millennials prioritise spending money on experiences over material things
- Consumers expect that they will be happier in the future than they are now
- Older generations prepare to have a greater amount of time available for personal use
- Among home activities, Polish consumers choose to connect with friends or family virtually
- Safe location remains the most desired home feature
- Consumers in Poland prefer to cook or bake dishes themselves
- Consumers in Poland say they do not have time to cook
- Younger generations in particular say they do not have time to cook
- Over half of respondents in Poland prefer healthy ingredients
- Younger consumers want to set their own work hours
- Consumers primarily desire to make a substantial amount of money
- Consumers wish to maintain a strict boundary between their work and personal lives
- Socialising with friends remains top of the list of leisure activities
- Baby boomers enjoy socialising with friends online
- Consumers in Poland primarily seek to relieve tension when travelling
- Younger generations aim for relaxation when on vacation
- Less strenuous exercise such as walking or hiking is the most popular exercise habit
- Gen X are most active in cycling or riding a bike for exercise
- Consumers in Poland are interested in herbal remedies, far above the global average
- Consumers in Poland are worried about climate change
- Consumers are actively striving for eco-friendly and sustainable habits
- Poles are motivated to use products designed for energy efficiency
- Older generations are more likely to share their opinions on social/political issues on media
- Poles enjoy discovering good deals, far above the global average
- Older generations try to purchase locally-sourced products and services
- Polish consumers are willing to buy second-hand or previously-owned items
- Baby boomers are most inclined to lead a minimalist lifestyle and only buy what's necessary
- Polish consumers are drawn to digital platforms for streaming online content
- Poles want to increase spending on health and wellness
- Younger generations foresee increasing spending on new technology the most
- Consumers in Poland are able to regularly save part of their income
- Gen Z count on financial aid from friends or relatives
- Gen Z expect to increase overall spending the most
- Polish consumers prefer to keep their online identity hidden
- Baby boomers state that tailored promotions utilising their search history are intrusive
- Polish consumers utilise a range of messaging or communication apps
- Younger generations are most active in streaming online videos
- Millennials most frequently read reviews when seeking products and services
- Consumers in Poland engage with businesses' social media content
- Millennials communicate with customer support via social media platforms
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