Consumer Lifestyles in Poland
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Poland 2024
- Personal traits and values
- Polish consumers eager to simplify their lives
- Poles prioritise spending time with their closest partners or spouse
- Older generations more likely to give back to those in need
- Consumers in Poland open to trying new offerings after doing their own product research
- Gen Z have the most positive outlook on life
- Personal traits and values survey highlights
- Home life and leisure time
- Domestic c hores are the most frequent home activity for Polish consumers
- Millennials use social media the most frequently in Poland
- Baby boomers seek out energy-efficient homes more than other generations do
- Older generations more inclined to prefer homes with access to green spaces
- Consumers in Poland desire unwinding and relaxing when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Gen Z much more cognisant of their calorie intake
- Baby boomers list disinterest as their biggest barrier to cooking
- Polish consumers generally cook their own food
- Gen Z more prone to food allergies or intolerances
- Poles are willing to pay a premium for products that taste better
- Eating and dietary habits survey highlights
- Working life
- Poles want to work with like-minded colleagues
- Consumers in Poland want to work close to home, especially parents with children
- Younger generations more motivated by a higher salary
- Polish consumers would prefer to work from home
- Working life survey highlights
- Health and wellness
- Poles' most popular weekly exercise proves to be cycling
- Gen Z prefer physical activities to relieve stress
- Consumers consider health and nutritional properties the most influential product feature
- Millennials are Poland’s most avid users of health and fitness tracking apps
- Health and wellness survey highlights
- Shopping and spending
- Poles enjoy a good deal
- Older generations more inclined to enjoy window-shopping
- Gen X most likely to prefer products with easily understood labels
- Younger Poles more inclined to buy second-hand goods
- Poles often sell used or second-hand items
- Older generations are less likely to engage with businesses' social media content
- Millennials most likely to read product reviews online
- Polish consumers foresee increased spending on health and wellness
- Baby boomers more likely to manage their day-to-day costs with credit
- Shopping and spending survey highlights
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