In 2023, plant-based dairy is set to perform well, with average unit prices remaining relatively stable. The demand for plant-based products continues as more and more consumers take an interest in animal welfare, the environment and health. Plant-based cheese records the most dynamic performance within plant-based dairy; however, growth stems from a very low sales base. New product launches within plant-based cheese are aiding sales, appealing to consumers interested in dairy alternatives.
Euromonitor International's Plant-based Dairy in Austria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Plant-based Dairy market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop
Plant-Based Dairy in Austria
Euromonitor International
September 2023
List Of Contents And Tables
PLANT-BASED DAIRY IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Plant-based dairy continues to grow, with sales boosted by new product launches
Other plant-based milk records strong growth, with oat milk driving sales
Alpro GmbH retains its lead, offering the favoured brand in soy Milk
PROSPECTS AND OPPORTUNITIES
Rising interest in sustainability boosts sales of plant-based dairy
Plant-based cheese records high levels of growth, driven by new product launches
Private label set to gain ground, benefiting from attractive price points
CATEGORY DATA
Table 1 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 3 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
Table 4 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 5 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 6 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 7 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 8 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 9 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 10 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 12 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 13 Penetration of Private Label by Category: % Value 2018-2023
Table 14 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 15 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 16 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028