Consumer Values and Behaviour in the Philippines
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in the Philippines
- Consumers have complex ideals, preferences and concerns
- Baby boomers are most concerned about health and safety measures when leaving home
- Filipino consumers enjoy experimenting with novel goods and services
- Baby boomers are more concerned about buying brands that they fully trust
- Filipino consumers' outlook on the future is very positive compared to the global average
- Younger generations are more willing to work longer hours in the future
- While at home, Filipinos frequently connect virtually with friends or family
- Safe location is the most appreciated home feature among Filipinos
- Consumers prefer to prepare their own meals and treats
- Having someone else cook/not having time to cook are major barriers to cooking at home
- Gen X say that someone else living with them is in charge of making their meals
- Healthy ingredients remain top of mind in terms of dietary preferences
- Older generations expect to set their own work hours
- Filipinos primarily desire to attain a lucrative wage
- All consumers aim to uphold a division between their job and private life
- Consumers frequently engage in online social activities
- Gen Z's main leisure activity consists of socialising both online and in person
- Consumers in the Philippines primarily seek a secure place to visit when travelling
- Value for money is top of mind for older generations when planning a trip
- Less strenuous exercise such as walking or hiking is the more popular training routine
- Younger cohorts enjoy using a bicycle as a means of exercise
- Millennials are more actively managing their stress and mental wellbeing
- Consumers are worried about climate change
- Consumers are actively striving for eco-friendly and sustainable habits
- Baby boomers are most active in green behaviours and activism
- Consumers like to browse in stores even if they don't need to buy anything
- Older generations especially like to browse in stores even if they don't need to buy anything
- Filipino consumers endeavour to embrace a minimalist lifestyle
- Younger generations are least concerned about living a minimalist lifestyle
- Consumers are set to increase their spending on health and wellness
- Gen Z expect to increase their spending on experiences the most
- Consumers show apprehension regarding their current financial situation
- Older generations are more concerned about their finances compared to the youth
- Millennials expect to increase money saving the most
- Consumers actively manage data sharing and privacy settings
- Gen Z hold the strongest attitude about remaining anonymous online
- Consumers in the Philippines frequently access social media accounts to edit profiles
- Millennials most frequently use communication or messaging apps
- Gen Z are most active on metaverse platforms
- Consumers in the Philippines follow or like companies' social media feeds or posts
- Millennials are more likely to provide feedback on products or services via social media
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook